Why Applicants Struggle to Sell Themselves (and How to Fix It)

Why Applicants Struggle to Sell Themselves (and How to Fix It)

I want to share some insights about a very common struggle I’ve noticed with the students I advise, specifically with regard to preparing bland or cliché written materials (e.g., CVs, personal statements). 

We've all been guilty of this at one point or another. So, why do we struggle to write about how great we are and how much value we've added in our applications?

Because we don't want to brag or sound "salesy." We want our work to speak for itself. Moreover, selling doesn’t come naturally to most of us.

The good news: You CAN sell yourself effectively AND authentically.

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